Burton Albion Community Trust and Burton Albion FC are proud to be supporting this year’s #LonelinessAwarenessWeek, a campaign that raises awareness of loneliness and gets people talking about it.

Hosted by Marmalade Trust, it will take place from 14th – 18th June and the theme this year is acceptance. After a year of lockdowns, social distancing, and restrictions, more people are experiencing loneliness than ever, which is having a great impact on their well-being.

Marmalade Trust, a charity dedicated to raising awareness of loneliness, pioneered the first-ever Loneliness Awareness Week campaign back in 2017 and initiated the ‘#LetsTalkLoneliness’ movement.

As part of the campaign, BACT will be sharing resources and information throughout the week across social media platforms. Health & Wellbeing Coordinator, Amy Lewis spoke about why BACT are proud to support the campaign;

“We are very proud to support Loneliness Awareness Week, especially after the events over the past year. It is so important that we are all there for each other and help where we can. By raising awareness through this campaign hopefully, we can help more people manage the feeling of loneliness. We have started to deliver our face to face sessions again this week and it has really highlighted how important social interaction is to people.”

Amy Perrin, CEO and Founder of Marmalade Trust, provides an insight into why this year’s campaign is so important;

“We recently completed some research that showed that 79% of respondents reported that the pandemic has increased their understanding of loneliness. However, it also showed that two fifths (40%) of people said they would not feel comfortable talking to anyone about it. Loneliness is a natural human emotion. Following an incredibly difficult year, we believe it’s now more important than ever to accept loneliness in that way. By building greater awareness and acceptance of loneliness, we can help ourselves and others manage the feeling.”

When speaking about the importance of organisations such as Burton Albion Community Trust and Burton Albion Football Club in supporting the campaign, Amy added;

“Gaining the support of others, whether they are Community Trusts, Football Clubs or even individuals, helps to eliminate the stigma behind loneliness by increasing the conversation! Last year’s Loneliness Awareness Week saw almost 20,000 organisations, individuals and companies get involved with the campaign. It reached 271.5 million people, with conversations about loneliness taking place every two seconds online on the first day of the campaign – we hope to reach the same heights this year!”

For more information on Loneliness Awareness Week visit: https://www.marmaladetrust.org/law