Burton Albion Community Trust (BACT) is the charitable arm of Burton Albion Football Club.

The strategic aims of BACT are to: deliver high quality; create a positive journey; measure and evidence impact, and govern and lead effectively, helping to achieve the mission of ‘Making a difference to our communities through the power of sport and brand of Burton Albion FC.’  

Since its inception in September 2010, engagement numbers have grown together with investment in the local community. On average, BACT engages with more than 7,000 people per week with ages ranging from four years to 80-plus.

At BACT, we try to maximise all aspects of the participant’s journey, to allow programmes to continue to grow organically and make a greater impact on the local, regional and national agenda.

Whilst ensuring that our 2017-2020 strategy supports the overriding aims of national organisations including The English Football League Trust, The Premier League and Sport England, we have placed a real focus on how we can measure and maximise the impact we have in East Staffordshire and the surrounding areas, particularly as the key provider of sport and community development. 

As the second year of our 2017-2020 strategic plan draws to its close, we remain firmly on course to achieve all our targets and more besides. This reflects great credit on our magnificent staff and brings undoubtable satisfaction to our sponsors and partner organisations. A highlight of the years activities was the visit of HRH The Duke of Gloucester in October marking the completion of our operational facilities. 

The number of participants in all our activities continues to increase and there can be no doubt we continue to make a considerable impact on lives of the communities we serve. 

We continue to make progress with our engagement in the fields of Education, Employment, Health and Wellbeing, Literacy and Numeracy and community relations. As is clearly demonstrated in this report.  

We have recently introduced Active Recovery, empowered by Macmillan, aimed at bringing relief to those living with or beyond cancer. This has been extremely well received and is already oversubscribed. 

This report highlights some of our individuals success stories and shows what can be achieved by providing high quality activities all enabled with close working relationships with so many organisations including Local Authorities, the Police and Crime commissioner, Parish Councils, Local Councillors, Queens Hospitals, Schools, various third sector partners the English Football League Trust and Premier League Charitable Fund.  

I record my appreciation for my fellow trustees for their continued support and enthusiasm and they join me in thanking Burton Albion Football Club for their encouragement and support, to our Head of Community Matt Hancock for is exemplary leadership and to all our excellent staff for their hard work, enthusiasm and loyalty without which the achievements of which we are so rightfully proud would not have been possible. 

John Jackson, Chairman  

I have great pleasure and enormous pride in what has been delivered over the last 12 months. The second year of our Inspiring Our Communities strategy has been challenging but hugely rewarding. We have continued to deliver against targets we set ourselves in 2017 and I am proud that day in day out we continue to achieve these and, in many cases, exceed them comfortably.  

At the very start of the year we were fortunate enough to be visited by royalty with the visit of HRH The Duke of Gloucester to the Burton Albion Community Football Centre. The visit was an amazing opportunity to highlight our community venue but also a chance for our workforce to show off their fantastic programmes delivered within East Staffordshire and the surrounding areas every week. We have also been very lucky this year to be commended for our work locally through the Burton Business Awards, Trent & Dove Impact on the Community Awards and a Burton Civic Society Award for the positive impact we make on people’s lives. This is all wonderful recognition for our workforce and our amazing partners we work tirelessly with.  

Our strategic aims to; Deliver High Quality; Create a Positive Journey; Measure and Evidence Impact and Govern and Lead Effectively are the heartbeat of our charity and the successful delivery in year two has ensured that we are on our way to achieve our mission of ‘Making a difference to our communities through the power of sport and brand of Burton Albion FC.’ 

The focus slightly changes as we move into the final year of our strategy as we begin to plan for the future and the longterm sustainability of our charity. It goes without saying we could not make the difference we do without the support of our wonderful Football Club led by Ben Robinson MBE. As we make our plans for the future we will involve as many partner organisations and friends as possible as we are well aware that for our charity to continue to exist successfully, we must partner with others on projects and programmes where skill sets and values can be aligned.  

I’m hugely excited about the future but immensely proud of this Impact Report and what has already been achieved.  

Matt Hancock, Head of Community